The Best Boutique in the World in 2021, for the Prix Versailles. And real honor, this collaboration with Design srl and with BARANOWITZ + KRONENBERG.
This latest has conceived the stores of AME, a disruptive dream of design, proposed for Los Angeles (Westfield Century City) and New York (Soho).
Also a real challenge. Tables covered with soft touch, mirror steel drawer units produced on the lathe, glass cloches that can be opened with hidden mechanisms in a thickness of less than 20 mm. Engineering for all the opening systems, hardware and software Massimo Tonon from Genova.
B+K took inspiration from the shadows of the undulating cast iron facades typical of this district (Soho, NY). B+K’s design for Âme sets out to disrupt and redefine the high-end jewelry store environment. It engages customers with fresh vision at every touch point; how jewelry is presented, engaged and explored. Music, scent, and touch are all key elements in the retail experience. The approach resonates with the vision of Elinor Avni, Âme’s Creative Director who aims to break free from tradition by enabling women to wear high-end jewelry with freedom, evoking their personal style. Avni’s jewelry designs are housed in hanging capsules, and in state of the art glass cloches that sit on metallic display pods.
Each pod has its own unique sound scored by DJ and musician Mimi Xu, who has previously worked with designer fashion brands including Prada and Marni.