PartnerJC Decaux
FieldDesign
Decaux Warner Bros
Ponte Vecchio, Florence. This project was conceived for the movie premiere of "Inferno," starring Tom Hanks.
The storyboard envisioned a dramatic spectacle: a demon from Botticelli's map painting of Hell would emerge from the Arno River, spitting flames towards the Ponte Vecchio. After several attempts, the bridge would seemingly catch fire completely. The film's poster, featuring its various symbols and Professor Robert Langdon (Tom Hanks) in the foreground, would then be projected onto the buildings of the bridge, with the demon's gaze periodically directed towards it. This proposal was originally developed with Massimo Tonon from Genoa.
Interestingly, some years after this concept was created, we published an article on the history of Renaissance perspective in Florence, as shown in the last image.
"Inferno" is a 2016 American action-mystery thriller directed by Ron Howard and written by David Koepp, loosely based on Dan Brown's 2013 novel. It's the third and final installment in the Robert Langdon film series, following "The Da Vinci Code" (2006) and "Angels & Demons" (2009). Tom Hanks reprised his role as Langdon, joined by Felicity Jones as Dr. Sienna Brooks, Omar Sy, Sidse Babett Knudsen, Ben Foster, and Irrfan Khan. Filming took place from April 27 to July 21, 2015, in Venice and Budapest. The film premiered in Florence on October 9, 2016, and was released in the U.S. on October 28, 2016, a decade after "The Da Vinci Code." Despite generally negative reviews from critics, it grossed $220 million against a $75 million budget. 
